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The video is in black and white which gives it a more sinister theme. There is also use of special effects where clips of the band are animated. The video itself is also fastened up in parts which creates an abstract look which is something we would like to ceate within our video.

My roles within the filimg and directing. Wednesday, 31 March 2010.

This is a shooting script we prepared because it helped us to pair each verse of the song with the shots and different scenes we were using. We split it up into sections of the song by time for example 2. 10 minutes tells us that at this point there is specific shots that need to be in that section, this also helped us when syncing the song with the specific lyrics. Monday, 29 March 2010. Here is the final outcome of my advert, i produced this using Photoshop.

It is clear to see from some of the images I have taken that I have researched into some of the poses performed by some of the leading artists in the profession, including Florence herself. This has been used to help me research my artist, and the ideas and conventions shown within the particular genre. It has also helped me in my overall evaluation to compare my work with other artists. Final Cut Pro - has been used to edit all footage,.